Create & Connect Facebook Pixel to Google Sites

FACEBOOK PIXEL

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Follow the steps below to create a Facebook Pixel & connect it to Google Sites:

STEP 1: Go to 'Setting' > 'Events Manager' from your Facebook Business Suite
STEP 2: You'll be directed to 'Data Sources' page, name your pixel & choose 'Install Code Manually'
STEP 3: Click the green 'Copy code' button
STEP 4: Go to your Google Sites Edit, choose 'Insert' > 'Embed', paste the code and insert to site. You may adjust to full site column at the bottom section (Above the footer) and 'Publish' site
STEP 5: Back to Facebook Business Suite and click the blue 'Continue' button
STEP 6: Turn on automatic advanced matching and click the blue 'Continue' button to proceed to Event Setup Tool. You will need to wait for a few minutes to allow the pixel connection. So, click the 'X' button at the setup event page to setup event later.
STEP 7: You may instal 'Facebook Pixel Helper' to your Chrome Extension from here. View your published Google Sites and check the chrome extension. You will see your Facebook Pixel ID there if it is connected.

CREATING GOOGLE SITES

You may also watch the quick demonstration video below on how to create a website using Google Sites.

Source References:

  1. https://www.facebook.com/business/help/742478679120153?id=1205376682832142&helpref=faq_content