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This site is created to keep track of the learning materials and progress of our Digital Marketing course, also a journal for me as the Digital Marketing trainer in AirAsia Academy (Formerly known as Redbeat Academy).

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Some of the topics of learning

Online Branding

It's crucial to understand your brand before working on the marketing plan. You may watch this video to have an overview of the brand positioning exercise, or if you are interested to learn more through the on-demand learning platform, feel free to subscribe to the plan from AirAsia Academy.

I usually will discuss further in the courses below:

Content Marketing

Effective content is the intersection between what the brands want to tell and what the consumers want to know. Get an idea about Content Marketing Process from this article.

I usually will discuss further in the courses below:

Email Marketing

Get an overview of Email Marketing from this article and I usually will discuss further in the courses below:

Social Media Marketing

I usually will discuss further in the courses below:

Website & eCommerce

I usually will discuss further in the courses below:

BINA Digital Programme

As I always shared with my trainees, BINA Digital Programme is one of the main reasons for me to join the Academy because the concept of helping small & medium-sized businesses to sustain their business online is similar to what I have been done for the past few years in my own firm, Greenie Solutions. I am conducting 2 separate topics for BINA Digital Programme:

  • 'Building a Digital Marketing Plan for success'

  • 'Building your own website'

Refer to the website for more course details